Web, Mobile, Social, InStore Digital Signage, TV???
“Today’s global consumers have many channel alternatives: stores, eCommerce, mobile commerce, social networks, interactive television, kiosks, vending machines, pop-up stores, contact centers, and catalogs. Non-store channels are growing roughly ten points faster than the store channel. Shopping is no longer a question of WHERE the consumer is shopping (which channel) but a question of HOW the consumer is shopping, as consumers are utilizing multiple channels to fulfill their shopping needs. Retailers now have to master Merchandising, Supply Chain, and Channel Operations across the enterprise to meet the needs of their customers. This requires enterprise-wide organization, process and systems transformation.”
Things that make you go “Hmmm?”
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